HubSpot integration overview

Three capabilities. One integration.

The HubSpot integration does three distinct things. You can use one, two, or all three — each is configured independently.

Engagement Sync

Monitor what your existing HubSpot contacts are posting, liking, and commenting on LinkedIn — and write it back to their contact timeline automatically as notes. Your whole team sees the social context without logging into any other tool. Works with HubSpot's Breeze AI so reps can query a contact's full social history before a call.

Job Change Monitoring

Track when your HubSpot contacts change job title or company. The moment a change is detected, your team gets a Slack or email alert, and the contact record is updated automatically with their new role and verified contact details. Daily monitoring — not weekly.

Signal Sync (Audience Capture)

Capture everyone who engages with your content — your brand posts, founder posts, competitor content, topic discussions — and make sure they're in HubSpot. If they already exist as a contact, their engagement is added as a note on their timeline. If they're new, they're created as a fully-enriched contact with 65+ data points, verified email, and mobile number. Net-new leads and existing contacts treated correctly — automatically.

How they connect

All three capabilities are powered by Signals running in the background:

• Engagement Sync — you tell us which HubSpot list or lifecycle stage to monitor. We create a Signal targeting those people and write their activity back to HubSpot as notes.

• Job Change Monitoring — same setup. We create a Signal that watches your contacts' LinkedIn profiles for role changes.

• Signal Sync — you build a Signal for your content (brand posts, competitor mentions, keywords). We capture the people engaging with it and create or update their HubSpot records.

What makes this different

No browser extensions. No social logins. No manual research. Everything runs in the background and surfaces where your team already works — inside HubSpot.

When Breeze AI can read social history directly from contact notes, it can answer questions your team used to have to research manually:

• "Is this contact engaging with any competitors this month?"

• "Has our champion at Acme been showing signs of dissatisfaction?"

• "Has John engaged with any content that suggests a new technical problem that our CS team should get ahead of? Any new pain points?"

Before you start

You'll need:

• A HubSpot account with contact read/write access

• At least one HubSpot list (for Engagement Sync and Job Change Monitoring)

• The LinkedIn profile URL or username stored in a HubSpot contact property (for Engagement Sync and Job Change Monitoring)

See [Connecting HubSpot and mapping fields] to get started.