Connect and configure social sender accounts

Social senders are the accounts that power delivery inside Social Campaigns.

Think of them as the sending layer behind your outreach. Your campaign decides what should happen. Your social senders determine which connected accounts can actually carry it out.

If your senders are healthy and configured well, campaigns are easier to launch and easier to scale.

What you can do in Social Accounts

The Social Accounts area is where you manage connected social accounts for outreach campaigns.

From there, you can:

• Connect a new account

• See how many seats are in use

• Review which accounts are active

• See how many active campaigns are using each sender

• Monitor warm-up status

• Review daily limits

• Manage teammate connection invites

This is the operational foundation for campaign sending.

How to connect a sender

To add a new sender:

1. Open Social Accounts

2. Click Connect Account

3. Complete the connection flow

4. Wait until the account shows as active

5. Assign that sender to a campaign

If you work with a team, you may also send connection invites so another teammate can connect an account under your workspace.

What sender status means

Active

The sender is connected and available for campaign use.

Setup in progress

A connection invite has been opened or setup has started, but the account is not fully ready yet.

Awaiting link

A team invite exists, but the connection has not been completed yet.

Disconnected

The account is not ready to send until it is reconnected or replaced.

If a sender is not active, do not assume a campaign using that sender is ready to scale.

Warm-up matters

Warm-up helps protect account health by gradually increasing how much activity an account can handle.

If warm-up is enabled, the system increases activity more carefully over time instead of jumping straight to higher sending volume.

This is important because healthy account pacing is part of sustainable outreach.

Daily limits matter too

Each sender has daily limits that control how much activity it can perform.

Those limits affect how fast campaigns move.

In practice, this means:

• A campaign can be fully configured but still send more slowly than expected

• Two campaigns using the same sender must share that sender's available capacity

• More senders usually means more room to scale safely

If you are wondering why delivery looks slower than expected, sender limits are one of the first things to check.

Sender schedule vs campaign schedule

This is an important distinction:

• Sender-level timezone, working days, and working hours apply to non-campaign automation

• Campaign-level schedule controls when campaigns send

So if you are working inside Social Campaigns, the campaign's own active days, active hours, and timezone are what matter most.

That helps you schedule each campaign around the audience you are targeting, instead of relying on one universal sender schedule.

When to use multiple senders

Using multiple senders is helpful when you want to:

• Spread volume across accounts

• Reduce dependence on any single sender

• Run multiple campaigns more comfortably

• Keep pacing more balanced across your team

When more than one sender is assigned, new leads are distributed across those senders instead of all landing on one account.

Team connection invites

If you invite teammates to connect accounts, those invites can temporarily reserve seats.

That is useful operationally, but it also means unused invites or incomplete setups can still affect sender capacity until they are finished, revoked, or expired.

If capacity looks wrong, check for outstanding team connection invites.

Best practices for healthy senders

Start with quality, not quantity

A few healthy senders are better than many poorly prepared ones.

Let warm-up do its job

Do not treat warm-up like a blocker. Treat it like protection.

Watch active campaign count

If one sender is attached to too many active campaigns, that account may become a bottleneck.

Review limits before scaling

If campaign delivery slows down, check sender limits before changing the flow.

Keep sender operations clean

Resolve incomplete setups, disconnect unused accounts, and keep team invites tidy so capacity stays predictable.

A simple rule of thumb

Before troubleshooting a campaign, check the senders.

Many campaign delivery questions are really sender readiness questions in disguise.