Attio integration overview

Three capabilities. One integration.

The Attio integration does three distinct things. You can use one, two, or all three — each is configured independently.

Engagement Sync

Monitor what your existing Attio people are posting, liking, and commenting on LinkedIn — and write it back to their Person Record automatically as notes. Your whole team sees the social context without logging into any other tool. Works with Ask Attio so your team can query a person's full social history conversationally.

Job Change Monitoring

Track when your Attio people change job title or company. The moment a change is detected, your team gets a Slack or email alert, and the Person Record is updated automatically with their new role and verified contact details. Daily monitoring — not weekly.

Signal Sync (Audience Capture)

Capture everyone who engages with your content — your brand posts, founder posts, competitor content, topic discussions — and make sure they're in Attio. If they already exist as a person, their engagement is added as a note on their Person Record. If they're new, they're created as a fully-enriched person with 65+ data points, verified email, and mobile number. Net-new leads and existing people treated correctly — automatically.

How they connect

All three capabilities are powered by Signals running in the background:

• Engagement Sync — you tell us which Attio list to monitor. We create a Signal targeting those people and write their activity back to Attio as notes.

• Job Change Monitoring — same setup. We create a Signal that watches your people's LinkedIn profiles for role changes.

• Signal Sync — you build a Signal for your content (brand posts, competitor mentions, keywords). We capture the people engaging with it and create or update their Attio records.

What makes this different

No browser extensions. No social logins. No manual research. Everything runs in the background and surfaces where your team already works — inside Attio.

When Ask Attio can read social history directly from Person Record notes, it can answer questions your team used to have to research manually:

• "Is this person engaging with any competitors this month?"

• "Has our champion at Acme been showing signs of dissatisfaction in their posts?"

• "Which net-new people captured from competitor posts match our ICP and haven't been contacted yet?"

Before you start

You'll need:

• An Attio account with person read/write access

• At least one Attio List containing the people you want to monitor

• The LinkedIn profile URL or username stored in an Attio Person attribute (for Engagement Sync and Job Change Monitoring)

See [Connecting Attio and mapping fields] to get started.